Nutriplenish™ Treatment Masques

Nutriplenish™, Aveda’s line of nourishing haircare products, is proud to bring another terrific product to its offerings: the Nutriplenish™ Treatment Masques, available in either light moisture or deep moisture. Each product promises 4X’s the moisture then untreated hair. Let’s have a look at these two new products in depth.

Nutriplenish™ Treatment Masques contain organic pomegranate seed oil, which is an omega-5 rich oil that helps hydrate & nourish dry hair. It contains mango butter, pressed and refined from the seed kernel. It is moisture-rich ingredient that softens the hair, while preventing environmental damage. It also contains organic coconut oil, an ingredient that easily penetrates the hair shaft, has a high moisture-retaining capacity and helps keep the hair soft.

Nutriplenish™ Treatment Masques – Light Moisture

Treatment formulated for intense, lightweight hydration that restores and retains moisture in dull, dry hair

This ultra-lightweight, intensely hydrating gel-creme masque restores moisture in even the finest texture of dull, dry hair. It hydrates with powerful nutrients without weighing hair down, and provides 84% or 6X hydration to dull, dry hair. Hair is deeply nourished, hydrated and conditioned, while infused with nutrient-rich superfood complex of mango butter, organic coconut oil and organic pomegranate seed oil, providing a surge of nutrients to instantly restore softness and shine.

The masque contains 2X the pomegranate oil of Nutriplenish™ Conditioner: Light Moisture. It nourishes and hydrates scalp, as well as all textures of fine-to-medium, dry to severely dry hair. Nutriplenish™ Treatment Masque – Light Moisture is safe for color-treated hair, as well as, chemically processed hair (follow manufacturer’s recommendations). It is free from parabens, gluten, mineral oil, petrolatum, paraffin, formaldehyde and its donors, sodium lauryl sulfate and sodium laureth sulfate (SLS/SLES), triclosan, triclocarban and synthetic fragrance.

90% of consumers who used Nutriplenish™ Treatment Masque – Light Moisture said that their hair felt instantly conditioned, instantly manageable, and looked instantly replenished, as well as restored.

Nutriplenish™ Treatment Masque – Deep Moisture

This decadent, nutrient-powered masque restores moisture in the driest hair. It provides 79%, or 4X hydration to dull, dry hair. The hair is deeply nourished, hydrated and conditioned. It is infused with nutrient-rich superfood complex of mango butter, organic coconut oil and organic pomegranate seed oil, providing a surge of nutrients to instantly restore softness and shine. The rich creme texture contains 5X higher level of overall butters and oils compared to Nutriplenish™ Conditioner: Deep Moisture.

Compared to the Nutriplenish™ Treatment Masque – Light Moisture, it contains 2.5X higher level of overall butters and oils. It nourishes and hydrates scalp while it also nourishes all textures of medium-to-thick, dry to severely dry hair. Nutriplenish™ Treatment Masques – Deep Moisture is safe for color-treated hair, as well as safe for chemically processed hair (follow manufacturer’s recommendation).

The masques is free from: gluten, paraben, mineral oil, petrolatum, paraffin, formaldehyde and its donors, sodium lauryl sulfate and sodium laureth sulfate (SLS/SLES), triclosan, triclocarban and synthetic fragrance. It is silicone-free, vegan and cruelty-free, as well as 96% naturally derived. The deep moisture masque is a rich, buttery creme formula that feel luscious.

90% of users said that their hair felt instantly smoother & instantly healthier, as well as looked instantly healthier, with visible shine, and far less frizziness.

So how do you know which Nutriplenish™ Treatment Masques is right for your hair? Just ask your Salon Madeleine stylist for her recommendations. The Nutriplenish™ Treatment Masques are available in both travel & full size.